Smart Speaker Usage in Detroit: A Conversation With Alexa

Me: Alexa, how many consumers In Southeast Michigan have access to a smart speaker? Alexa: According to a recent Nielsen study, 997,807 Detroit adults own a smart speaker. This is 28.4% of the local population.* Me: Alexa, what exactly is a smart speaker? Alexa: According to Wikipedia, A smart speaker is a type of loudspeaker and voice command device with an integrated virtual assistant that offers interactive actions and hands-free activation with […]

Advertising On Detroit TV: Where Have The Viewers Gone?

During the past seven days. according to Nielsen, only 74.7% of local consumers tuned in to Detroit television stations like WJBK, WDIV, WXYZ, WWJ, and WTVS.  TV’s diminishing reach among adults 18 and older has been eclipsed by the audience size for social media, cable, and Detroit radio. Furthermore, streaming video services such as Netflix, Hulu, […]

Advertising On Detroit Radio Still #1 Way to Reach Consumers

Every week, according to new Nielsen data, 2,778,339 adults tune in to a Detroit radio station. This is more consumers than use social media, access local cable, watch broadcast TV, stream video channels, listen to streaming audio, read a newspaper, or download a podcast. Based on per capita estimates from the National Retail Federation (NRF), […]

Father’s Day 2022: Detroit Consumers Will Spend $276 Million

Father’s Day this year is on Sunday, June 19. Based on projections from the National Retail Federation (NRF), Southeast Michigan shoppers are expected to spend $276.5 million on the dads in their life. This is on par with the record-breaking $277.7 million spent in 2021. ‚ÄúDespite growing concerns about inflation, consumers plan to spend approximately the […]

Television Advertising In Detroit: What Are Consumers Watching?

Every week, 3.3 million Southeast Michigan consumers watch something on TV. Not too many years ago, when a Detroit consumer sat down to watch TV, the program options were limited to what was on WJBK, WDIV, WXYZ, WWJ, WTVS, or maybe, what was on a handful of cable channels.  That was then. This is now. Today, […]

Detroit Radio Listeners Lead The Return To ‘Normal’

Each week according to Nielsen, 2.8 million consumers tune in to a Detroit radio station. This is significantly more adults than watch local TV stations, cable, or streaming video. It is more than browse social media. It is more than listen to streaming audio services or podcasts. It is more than read local newspapers. There […]

Advertise In Detroit: How To Book Guests For A Podcast

According to Nielsen, 94.9% of Southeast Michigan adults have access to the internet. An online connection is all that is needed to listen to a podcast. In all 24.2% of consumers, in fact, do listen to podcasts every month. They listen while at home, commuting, at the gym, at work, at the local coffee shop, […]

How To Create A Podcast For A Detroit Small Business

If you’re anything like the 2.8 million Southeast Michigan consumers who, according to Nielsen, listen to or download a podcast every month, you probably already see the value in podcasting as a relatively new audio medium that entertains, enlightens, motivates, or informs listeners. But if you’re part of the 76% of local adults who are not […]

Jade Springart Named Program Director at Legendary 101 WRIF

Beasley Media Group announces Jade Springart has been promoted to Program Director at 101 WRIF-FM in Detroit. She will begin her new position immediately. Springart, who has been with the station for the past 15 years and started working at the station as a promotions intern, most recently served as Assistant Program Director, Music Director […]

The ROAR – Motor City Sports Talk Launches

In a unique programming partnership, Beasley Media Group, in collaboration with Woodward Sports, the Michigan Sports Network (MSN) and Sports Map Radio Network, have teamed up to unveil The ROAR, Motor City Sports Talk 93.5 FM and 99.1 FM. The station will provide dedicated Detroit sports fans with an exciting brand-new option for local & […]