Best Way To Advertise In Detroit: AM/FM Radio Still Rules

Southeast Michigan small business owners have an abundance of options for advertising their goods and services. Choices include local TV, local cable, social media, streaming video, streaming audio, podcasts, and newspapers. The best way to advertise in Detroit, however, is local radio. Every week, according to Neilsen, 2.8 million adults tune-in to their favorite Detroit […]

Political Advertising In Detroit: Campaigns Go Over The Top

According to Nielsen research, 2.7 million people in the Southeast Michigan area will likely participate in the upcoming election on November 8th. To sway these voters, candidates and political action committees are expected to spend a record amount on advertising. AdImpact, a company that measures advertising expenditures by political campaigns, says more than $3.6 billion have […]

Detroit Consumers Still Spending Despite Economic Sentiment

Local consumers may have a gloomy feeling about economic conditions, but their spending has not tapered. This is good news for the 158,041 small business owners in the Detroit area. According to the latest University of Michigan’s Survey of Consumers, sentiment about current economic conditions remains near the all-time low. Concerns about volatile gas prices, rampant inflation, […]

Advertising On Detroit Radio in 2022: Five Things to Know

Southeast Michigan business owners have depended on Detroit radio to market their goods and services since WWJ, the city’s first radio station, went on air in 1920. Despite the advent of new media and technologies since then, advertising on local radio stations is still the best way for the area’s 158,041 small business owners to […]

Detroit Radio Is The #1 Advertising-Supported Medium

Local business owners have been advertising on Detroit radio since WWJ first signed-on in 1920.  But, back then, there were only two options for reaching a mass audience: newspapers and radio. Today, though, advertisers have an over-abundance of marketing options both over-the-air and online. But every week, according to Nielsen, 2.8 million adults listen to a […]

Advertise In Detroit: Online Listening Boosts Audience For AM/FM

Despite an abundance of media options, Detroit radio reaches the most consumers every week.  According to Nielsen, every week 2.8 million adults tune in to their favorite Detroit stations. This is more than watch local TV stations, cable, or streaming video. It is more than browse social media. It is more than listen to streaming audio […]

Smart Speaker Usage in Detroit: A Conversation With Alexa

Me: Alexa, how many consumers In Southeast Michigan have access to a smart speaker? Alexa: According to a recent Nielsen study, 997,807 Detroit adults own a smart speaker. This is 28.4% of the local population.* Me: Alexa, what exactly is a smart speaker? Alexa: According to Wikipedia, A smart speaker is a type of loudspeaker and voice command device with an integrated virtual assistant that offers interactive actions and hands-free activation with […]

Advertising On Detroit TV: Where Have The Viewers Gone?

During the past seven days. according to Nielsen, only 74.7% of local consumers tuned in to Detroit television stations like WJBK, WDIV, WXYZ, WWJ, and WTVS.  TV’s diminishing reach among adults 18 and older has been eclipsed by the audience size for social media, cable, and Detroit radio. Furthermore, streaming video services such as Netflix, Hulu, […]

Advertising On Detroit Radio Still #1 Way to Reach Consumers

Every week, according to new Nielsen data, 2,778,339 adults tune in to a Detroit radio station. This is more consumers than use social media, access local cable, watch broadcast TV, stream video channels, listen to streaming audio, read a newspaper, or download a podcast. Based on per capita estimates from the National Retail Federation (NRF), […]

Father’s Day 2022: Detroit Consumers Will Spend $276 Million

Father’s Day this year is on Sunday, June 19. Based on projections from the National Retail Federation (NRF), Southeast Michigan shoppers are expected to spend $276.5 million on the dads in their life. This is on par with the record-breaking $277.7 million spent in 2021. ‚ÄúDespite growing concerns about inflation, consumers plan to spend approximately the […]