Radio vs TV Advertising Contrasted

Recently, I touched upon the concept of annoying people by over-exposing them to the same commercials and the negative impact it can have on an ad campaign. I highlighted that TV, as is true of every medium, has its heavy and light viewers and how the heaviest TV viewers (about 20% of viewers) account for […]

New Research Shows Beasley Radio Listeners Hungry for QSR

Wrap lines around the block with Beasley Media Group’s weekly audience of 930,700 Adults 18-49 who command $2M in daily spending power at quick service restaurants! Recently released 2018 research from Scarborough shows 95% of listeners to WRIF, WCSX, and 105.1 the Bounce have eaten at a quick serve restaurant in metro Detroit in the […]

WRIF’s Steve Black Named Beasley Podcast Captain

Beasley Media is pleased to unveil the company’s newly created Podcast Captains. The team will be responsible for assisting the local markets in evaluating and partnering with local content providers, along with helping the company’s overall mission of building a larger podcast community. Beasley Media Group Podcast Captains: 1.    Mike Thomas/Program Director-WBZ-FM/98.5 The Sports Hub/Boston 2.    Chuck […]

105.1 THE BOUNCE Gives Away 3000 Kids Backpacks

No matter what time of the year it is, 105.1 The BOUNCE is always in the community, giving back, and helping those in need. From The Gello Show’s 105 Random Acts of Kindness, to The Morning BOUNCE’s Bikes For Kids, the giving just never seems to stop. The latest project has already been launched, as […]

Latest Data Shows Radio Should Be in ANY Media Mix

(By Bob McCurdy)  I received some outstanding information from Nielsen that should enable us to elevate the case for radio’s inclusion in a media mix. Nielsen presented these powerful slides during their “Audio Supercharges TV Campaigns” presentation at their Consumer360 event in Washington, DC, recently. We all should be familiar with them and, where applicable, share/discuss […]

June Nielsen Ratings Show Strong Growth for WCSX, WRIF, and 105.1 the Bounce

Nielsen’s June radio ratings report was recently released, and the research shows exceptional growth and listenership for all three of Beasley Media Group’s radio stations, particularly in adults 18-54. WCSX and WRIF are the #1 and #2 radio stations, respectively, in southeast Michigan when it comes to average number of adult 25-54 listeners. Among adult […]

The Gello Show Gives Southfield ‘Mom of the Year’ a Universal Vacation

Recently, The Gello Show announced the winner of their “Mom of the Year” contest. Amy Morris, a Southfield teacher scored a trip to Universal Orlando. What made the story even better was the fact that Amy’s eight-year old daughter, Lilly, had no idea that her mom had won the award and trip! Gello and Joanna […]

Beasley Media Executives Named ‘Most Influential’ Women in Radio

Beasley Media Group, Inc. is proud to announce that Chief Executive Officer Caroline Beasley and Heidi Raphael, Vice President of Corporate Communications, have been named among the  2018 “Most Influential Women (MIW) in Radio” by Radio Ink magazine, a national industry trade publication.   Caroline Beasley was appointed Chief Executive Officer of Beasley Broadcast Group, Inc. in […]

The Power of WRIF

WRIF DJ Stave Black spent several days in Columbus, Ohio at the 12th annual Rock On The Range Festival, yet in many ways it didn’t feel like he was far from home at all. Every time I left the media tent over the course of the 3 day mega-concert I saw a WRIF T-Shirt in […]