101 WRIF teamed up with The Detroit Renegades to host the first ever Detroit Renegades ESPORTS Live! on Sunday, December 9, 2018 at Beacon Park in downtown Detroit. Hundreds of families attended the free event, which featured The Detroit Renegades Fortnite Team conducting live gameplay. There were also workshops on gaming “like a pro,” a question […]
Beasley Media Group Detroit is proud to announce that The Gello Show, featuring Gello and Joanna, is the new morning show on 105.1 the Bounce. Gello and Joanna previously were the top-rated afternoon duo on the Bounce, and drew massive listeners with compelling personal anecdotes, and features like their Acts of Kindness and the Dirt Bag […]
(By Bob McCurdy) Several weeks ago I wrote a blog about a chance meeting I had with an agency CEO in an airport and our subsequent discussion regarding radio accountability and analytics. It can be found here. I had a follow-up meeting with this individual and his team along with my attribution provider, Analytic Owl, late last […]
Recently released research from Nielsen shows that Radio reaches more Americans very week than television, smart phones or computers. Radio’s 93% reach has been stable and consistent for the last two decades. Read more here.
Recently, I touched upon the concept of annoying people by over-exposing them to the same commercials and the negative impact it can have on an ad campaign. I highlighted that TV, as is true of every medium, has its heavy and light viewers and how the heaviest TV viewers (about 20% of viewers) account for […]
In studies conducted by the Radio Advertising Bureau and released in Fall, 2018, radio has the ability to dramatically increase store traffic. Researchers studied the impact of 1.5 million radio commercials across ten brands and determined radio drove an average increase of 22% store traffic lift for retailers. This increase is highly influenced by accurate audience targeting […]
Wrap lines around the block with Beasley Media Group’s weekly audience of 930,700 Adults 18-49 who command $2M in daily spending power at quick service restaurants! Recently released 2018 research from Scarborough shows 95% of listeners to WRIF, WCSX, and 105.1 the Bounce have eaten at a quick serve restaurant in metro Detroit in the […]
Beasley Media is pleased to unveil the company’s newly created Podcast Captains. The team will be responsible for assisting the local markets in evaluating and partnering with local content providers, along with helping the company’s overall mission of building a larger podcast community. Beasley Media Group Podcast Captains: 1. Mike Thomas/Program Director-WBZ-FM/98.5 The Sports Hub/Boston 2. Chuck […]
No matter what time of the year it is, 105.1 The BOUNCE is always in the community, giving back, and helping those in need. From The Gello Show’s 105 Random Acts of Kindness, to The Morning BOUNCE’s Bikes For Kids, the giving just never seems to stop. The latest project has already been launched, as […]
(By Bob McCurdy) I received some outstanding information from Nielsen that should enable us to elevate the case for radio’s inclusion in a media mix. Nielsen presented these powerful slides during their “Audio Supercharges TV Campaigns” presentation at their Consumer360 event in Washington, DC, recently. We all should be familiar with them and, where applicable, share/discuss […]