Radio shopper

Radio Drives Store Traffic

In studies conducted by the Radio Advertising Bureau and released in Fall, 2018, radio has the ability to dramatically increase store traffic.  Researchers studied the impact of 1.5 million radio commercials across ten brands and determined radio drove an average increase of 22% store traffic lift for retailers.

This increase  is highly influenced by accurate audience targeting within format, station, daypart and day of week.  See the whole study here