Jade Springart Named APD, Midday Host at 101 WRIF

 Beasley Media Group, LLC; a subsidiary of Beasley Broadcast Group, Inc. (NASDAQ: BBGI) announces Jade Springart has promoted to Assistant Program Director and Midday Host at 101 WRIF in Detroit. She will begin her new position immediately. Springart has been with the station for the past 12 years. She most recently served as the Music Director and as […]

Rickey Smiley Takes Over Mornings at Detroit’s 105.9 KISS FM

Beasley Media Group, LLC; a subsidiary of Beasley Broadcast Group, Inc. (NASDAQ: BBGI) announces The Rickey Smiley Morning Show can now be heard on the air weekdays from 6 a.m.-10 a.m. on 105.9 KISS-FM. The show officially launched on Monday, January 6th in the Motor City. The Rickey Smiley Morning Show is quick-paced and anchored by one of […]

SEARCH ENGINE MARKETING FOR LOCAL BUSINESSES

Join the digital marketing experts at Beasley Media Group for a FREE presentation and discussion, perfect for those responsible for marketing their small-to-medium-size businesses! We’ll cover how businesses can put Google ads in front of potential customers using the latest digital targeting methods. Click here to register now

Detroit Renegades

WRIF and The Detroit Renegades Team for Fortnite Event

101 WRIF teamed up with The Detroit Renegades to host the first ever Detroit Renegades ESPORTS Live! on Sunday, December 9, 2018 at Beacon Park in downtown Detroit. Hundreds of families attended the free event, which featured The Detroit Renegades Fortnite Team conducting live gameplay.  There were also workshops on gaming “like a pro,” a question […]

Radio vs TV Advertising Contrasted

Recently, I touched upon the concept of annoying people by over-exposing them to the same commercials and the negative impact it can have on an ad campaign. I highlighted that TV, as is true of every medium, has its heavy and light viewers and how the heaviest TV viewers (about 20% of viewers) account for […]

WRIF’s Steve Black Named Beasley Podcast Captain

Beasley Media is pleased to unveil the company’s newly created Podcast Captains. The team will be responsible for assisting the local markets in evaluating and partnering with local content providers, along with helping the company’s overall mission of building a larger podcast community. Beasley Media Group Podcast Captains: 1.    Mike Thomas/Program Director-WBZ-FM/98.5 The Sports Hub/Boston 2.    Chuck […]

Latest Data Shows Radio Should Be in ANY Media Mix

(By Bob McCurdy)  I received some outstanding information from Nielsen that should enable us to elevate the case for radio’s inclusion in a media mix. Nielsen presented these powerful slides during their “Audio Supercharges TV Campaigns” presentation at their Consumer360 event in Washington, DC, recently. We all should be familiar with them and, where applicable, share/discuss […]

June Nielsen Ratings Show Strong Growth for WCSX, WRIF, and 105.1 the Bounce

Nielsen’s June radio ratings report was recently released, and the research shows exceptional growth and listenership for all three of Beasley Media Group’s radio stations, particularly in adults 18-54. WCSX and WRIF are the #1 and #2 radio stations, respectively, in southeast Michigan when it comes to average number of adult 25-54 listeners. Among adult […]

The Gello Show Gives Southfield ‘Mom of the Year’ a Universal Vacation

Recently, The Gello Show announced the winner of their “Mom of the Year” contest. Amy Morris, a Southfield teacher scored a trip to Universal Orlando. What made the story even better was the fact that Amy’s eight-year old daughter, Lilly, had no idea that her mom had won the award and trip! Gello and Joanna […]

Beasley Media Executives Named ‘Most Influential’ Women in Radio

Beasley Media Group, Inc. is proud to announce that Chief Executive Officer Caroline Beasley and Heidi Raphael, Vice President of Corporate Communications, have been named among the  2018 “Most Influential Women (MIW) in Radio” by Radio Ink magazine, a national industry trade publication.   Caroline Beasley was appointed Chief Executive Officer of Beasley Broadcast Group, Inc. in […]