Latest Data Shows Radio Should Be in ANY Media Mix

(By Bob McCurdy)  I received some outstanding information from Nielsen that should enable us to elevate the case for radio’s inclusion in a media mix. Nielsen presented these powerful slides during their “Audio Supercharges TV Campaigns” presentation at their Consumer360 event in Washington, DC, recently. We all should be familiar with them and, where applicable, share/discuss […]

June Nielsen Ratings Show Strong Growth for WCSX, WRIF, and 105.1 the Bounce

Nielsen’s June radio ratings report was recently released, and the research shows exceptional growth and listenership for all three of Beasley Media Group’s radio stations, particularly in adults 18-54. WCSX and WRIF are the #1 and #2 radio stations, respectively, in southeast Michigan when it comes to average number of adult 25-54 listeners. Among adult […]

The Gello Show Gives Southfield ‘Mom of the Year’ a Universal Vacation

Recently, The Gello Show announced the winner of their “Mom of the Year” contest. Amy Morris, a Southfield teacher scored a trip to Universal Orlando. What made the story even better was the fact that Amy’s eight-year old daughter, Lilly, had no idea that her mom had won the award and trip! Gello and Joanna […]

Beasley Media Executives Named ‘Most Influential’ Women in Radio

Beasley Media Group, Inc. is proud to announce that Chief Executive Officer Caroline Beasley and Heidi Raphael, Vice President of Corporate Communications, have been named among the  2018 “Most Influential Women (MIW) in Radio” by Radio Ink magazine, a national industry trade publication.   Caroline Beasley was appointed Chief Executive Officer of Beasley Broadcast Group, Inc. in […]

The Power of WRIF

WRIF DJ Stave Black spent several days in Columbus, Ohio at the 12th annual Rock On The Range Festival, yet in many ways it didn’t feel like he was far from home at all. Every time I left the media tent over the course of the 3 day mega-concert I saw a WRIF T-Shirt in […]

Big Jim’s House Moves on Bob Seger Blvd.

94.7 WCSX-FM, the City of Ann Arbor Michigan and the Ann Arbor School Board are teaming up to have a street named in honor of Detroit Classic Rock legend Bob Seger in front of his Alma Mater in Ann Arbor, Michigan. Station Morning Personality Jim O’ Brien from “Big Jim’s House” worked with the City […]

WRIF Throws Axes With Papa Roach

Rock & Roll and Axes go hand in hand? It turns out playing with one of Jason Voorhees’ murderous weapons of choice can make for a fun day away from the office. We all know the best radio promotions are experiences, especially the kind you didn’t even realize were an option, like joining one of […]

The RIFF Teams With WWE’s Chris Jericho to Help Juvenile Diabetes Research

101 WRIF Detroit looks to help out as many charitable causes as possible throughout the year, from big to small.  One organization that The Riff has been very proud to partner with the last couple years has been The Juvenile Diabetes Research Foundation (JDRF) which works to treat and cure Type 1 Diabetes. This charity is […]