Challenging times call for challenging radio

Beasley Media Group Detroit has met the challenges of 2020 head on with open and honest dialog. Our trusted brands have provided an outlet to the community to express their concerns, and to listen and learn.

Jade Springart Named APD, Midday Host at 101 WRIF

 Beasley Media Group, LLC; a subsidiary of Beasley Broadcast Group, Inc. (NASDAQ: BBGI) announces Jade Springart has promoted to Assistant Program Director and Midday Host at 101 WRIF in Detroit. She will begin her new position immediately. Springart has been with the station for the past 12 years. She most recently served as the Music Director and as […]

Gello and Joanna

Gello for Breakfast! 105.1 the Bounce Has a New Morning Show

Beasley Media Group Detroit is proud to announce that The Gello Show, featuring Gello and Joanna, is the new morning show on 105.1 the Bounce.  Gello and Joanna previously were the top-rated afternoon duo on the Bounce, and drew massive listeners with compelling personal anecdotes, and features like their Acts of Kindness and the Dirt Bag […]

Same Page

McCurdy: We All Must Get On The Same Analytics Page

(By Bob McCurdy) Several weeks ago I wrote a blog about a chance meeting I had with an agency CEO in an airport and our subsequent discussion regarding radio accountability and analytics. It can be found here. I had a follow-up meeting with this individual and his team along with my attribution provider, Analytic Owl, late last […]

Radio shopper

Radio Drives Store Traffic

In studies conducted by the Radio Advertising Bureau and released in Fall, 2018, radio has the ability to dramatically increase store traffic.  Researchers studied the impact of 1.5 million radio commercials across ten brands and determined radio drove an average increase of 22% store traffic lift for retailers. This increase  is highly influenced by accurate audience targeting […]

New Research Shows Beasley Radio Listeners Hungry for QSR

Wrap lines around the block with Beasley Media Group’s weekly audience of 930,700 Adults 18-49 who command $2M in daily spending power at quick service restaurants! Recently released 2018 research from Scarborough shows 95% of listeners to WRIF, WCSX, and 105.1 the Bounce have eaten at a quick serve restaurant in metro Detroit in the […]

105.1 THE BOUNCE Gives Away 3000 Kids Backpacks

No matter what time of the year it is, 105.1 The BOUNCE is always in the community, giving back, and helping those in need. From The Gello Show’s 105 Random Acts of Kindness, to The Morning BOUNCE’s Bikes For Kids, the giving just never seems to stop. The latest project has already been launched, as […]

WCSX Kick’s Off New Little Caesars Arena with First Broadcast

It’s the dawn of a new era here in Hockeytown and 94.7 WCSX was there to lead the charge. On September 12, 2017, the doors opened to the public for the first time at the new Little Caesars Arena. Jim O’Brien, Erin Vermeulen, and Producer Ryan of Big Jim’s House Morning Show took to the […]