Radio shopper

Radio Drives Store Traffic

In studies conducted by the Radio Advertising Bureau and released in Fall, 2018, radio has the ability to dramatically increase store traffic.  Researchers studied the impact of 1.5 million radio commercials across ten brands and determined radio drove an average increase of 22% store traffic lift for retailers. This increase  is highly influenced by accurate audience targeting […]

New Research Shows Beasley Radio Listeners Hungry for QSR

Wrap lines around the block with Beasley Media Group’s weekly audience of 930,700 Adults 18-49 who command $2M in daily spending power at quick service restaurants! Recently released 2018 research from Scarborough shows 95% of listeners to WRIF, WCSX, and 105.1 the Bounce have eaten at a quick serve restaurant in metro Detroit in the […]

105.1 THE BOUNCE Gives Away 3000 Kids Backpacks

No matter what time of the year it is, 105.1 The BOUNCE is always in the community, giving back, and helping those in need. From The Gello Show’s 105 Random Acts of Kindness, to The Morning BOUNCE’s Bikes For Kids, the giving just never seems to stop. The latest project has already been launched, as […]

WCSX Kick’s Off New Little Caesars Arena with First Broadcast

It’s the dawn of a new era here in Hockeytown and 94.7 WCSX was there to lead the charge. On September 12, 2017, the doors opened to the public for the first time at the new Little Caesars Arena. Jim O’Brien, Erin Vermeulen, and Producer Ryan of Big Jim’s House Morning Show took to the […]