James Campbell Named Host of Nationally Syndicated CheckpointXP Radio Show

Detroit, MI 3/11/20: Beasley Esports, a division of Beasley Media Group, LLC announces James Campbell has been named the new host of the company’s nationally syndicated radio program, CheckpointXP. The show, heard on 70 radio stations across the United States and Canada on the Sun Broadcast Group Network, is also featured on CheckpointXP.com, Apple Podcasts, Google […]

Jade Springart Named APD, Midday Host at 101 WRIF

 Beasley Media Group, LLC; a subsidiary of Beasley Broadcast Group, Inc. (NASDAQ: BBGI) announces Jade Springart has promoted to Assistant Program Director and Midday Host at 101 WRIF in Detroit. She will begin her new position immediately. Springart has been with the station for the past 12 years. She most recently served as the Music Director and as […]

Rickey Smiley Takes Over Mornings at Detroit’s 105.9 KISS FM

Beasley Media Group, LLC; a subsidiary of Beasley Broadcast Group, Inc. (NASDAQ: BBGI) announces The Rickey Smiley Morning Show can now be heard on the air weekdays from 6 a.m.-10 a.m. on 105.9 KISS-FM. The show officially launched on Monday, January 6th in the Motor City. The Rickey Smiley Morning Show is quick-paced and anchored by one of […]

SEARCH ENGINE MARKETING FOR LOCAL BUSINESSES

Join the digital marketing experts at Beasley Media Group for a FREE presentation and discussion, perfect for those responsible for marketing their small-to-medium-size businesses! We’ll cover how businesses can put Google ads in front of potential customers using the latest digital targeting methods. Click here to register now

Detroit Renegades

WRIF and The Detroit Renegades Team for Fortnite Event

101 WRIF teamed up with The Detroit Renegades to host the first ever Detroit Renegades ESPORTS Live! on Sunday, December 9, 2018 at Beacon Park in downtown Detroit. Hundreds of families attended the free event, which featured The Detroit Renegades Fortnite Team conducting live gameplay.  There were also workshops on gaming “like a pro,” a question […]

Gello and Joanna

Gello for Breakfast! 105.1 the Bounce Has a New Morning Show

Beasley Media Group Detroit is proud to announce that The Gello Show, featuring Gello and Joanna, is the new morning show on 105.1 the Bounce.  Gello and Joanna previously were the top-rated afternoon duo on the Bounce, and drew massive listeners with compelling personal anecdotes, and features like their Acts of Kindness and the Dirt Bag […]

Same Page

McCurdy: We All Must Get On The Same Analytics Page

(By Bob McCurdy) Several weeks ago I wrote a blog about a chance meeting I had with an agency CEO in an airport and our subsequent discussion regarding radio accountability and analytics. It can be found here. I had a follow-up meeting with this individual and his team along with my attribution provider, Analytic Owl, late last […]

Radio vs TV Advertising Contrasted

Recently, I touched upon the concept of annoying people by over-exposing them to the same commercials and the negative impact it can have on an ad campaign. I highlighted that TV, as is true of every medium, has its heavy and light viewers and how the heaviest TV viewers (about 20% of viewers) account for […]

Radio shopper

Radio Drives Store Traffic

In studies conducted by the Radio Advertising Bureau and released in Fall, 2018, radio has the ability to dramatically increase store traffic.  Researchers studied the impact of 1.5 million radio commercials across ten brands and determined radio drove an average increase of 22% store traffic lift for retailers. This increase  is highly influenced by accurate audience targeting […]